Florence

Travel Guide

Florence which includes a park and heritage architecture
Florence
Florence which includes a house
Florence featuring a house
Frank Lloyd Wright Rosenbaum House featuring a house and interior views
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Shoals Conference Center and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is RM879 per night from 2 Mar to 3 Mar
RM879
RM1,015 total
includes taxes & fees
2 Mar - 3 Mar
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (645 reviews)
"Great stay"

Reviewed on 16 Feb 2025

The Stricklin Hotel
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is RM482 per night from 1 Mar to 2 Mar
RM482
RM554 total
includes taxes & fees
1 Mar - 2 Mar
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (648 reviews)
"Family visit with son in college"

Reviewed on 17 Feb 2025

Comfort Suites Florence Shoals Area
Baymont by Wyndham Florence/Muscle Shoals
Baymont by Wyndham Florence/Muscle Shoals
2.5 out of 5
115 Ana Drive, Florence, AL
The price is RM334 per night from 23 Feb to 24 Feb
RM334
RM384 total
includes taxes & fees
23 Feb - 24 Feb
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.4/10 Good! (750 reviews)
"Our door didn’t have the proper locks as they seemed to have been broken off. Other than that we enjoyed the stay."

Reviewed on 14 Feb 2025

Baymont by Wyndham Florence/Muscle Shoals
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
stayAPT Suites Auburn
stayAPT Suites Auburn
2 out of 5
1656 South College Street, Auburn, AL
Stay at this aparthotel in Auburn. Enjoy free WiFi, free parking, and a picnic area. Our guests praise the helpful staff and the clean rooms in our reviews. ...
8.8/10 Excellent! (184 reviews)
Nice, but perturbed.
"Location great to UA. Lots of restaurants. Room spacious. Kitchen didn’t have any paper or cloth but was nice. Staff helpful. Little perturbed that Fox News seemed to be “blacked out” on cable. It was listed on the guide, but station would not load. ALL the other news channels loaded fine so it looked ..."

Reviewed on 18 Feb 2025

stayAPT Suites Auburn
stayAPT Suites Madison-Greenbrier
stayAPT Suites Madison-Greenbrier
4 out of 5
26800 Success Dr SW, Madison, AL
Stay at this 4-star business-friendly aparthotel in Madison. Enjoy free WiFi, free parking, and a 24-hour fitness center. Popular attractions Wheeler National ...
9.4/10 Exceptional! (61 reviews)
"Customer service was excellent and this hotel is beautiful! Me and my family will be visiting again!"

Reviewed on 17 Feb 2025

stayAPT Suites Madison-Greenbrier
Mint House Birmingham - Downtown
Mint House Birmingham - Downtown
4 out of 5
300 18th St S, Birmingham, AL
Stay at this 4-star aparthotel in Birmingham. Enjoy free WiFi, a business center, and onsite car rentals. Our guests praise the helpful staff and the clean rooms ...
9/10 Wonderful! (310 reviews)
"I looked bigger than it actually was. But it served it's purpose. Safe, clean, friendly, and walking distance to work"

Reviewed on 9 Feb 2025

Mint House Birmingham - Downtown
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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