Florence

Travel Guide
Florence which includes a park and heritage architecture
Florence
Florence which includes a house
Florence featuring a house
Frank Lloyd Wright Rosenbaum House featuring a house and interior views
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is RM717 per night from 29 Dec to 30 Dec
RM717
RM827 total
includes taxes & fees
29 Dec - 30 Dec
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (608 reviews)
"Great location to many restaurants and bars."

Reviewed on 11 Dec 2024

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals
Baymont by Wyndham Florence/Muscle Shoals
2.5 out of 5
115 Ana Drive, Florence, AL
The price is RM337 per night from 24 Dec to 25 Dec
RM337
RM387 total
includes taxes & fees
24 Dec - 25 Dec
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (727 reviews)
"Peasant quite and convenient"

Reviewed on 15 Dec 2024

Baymont by Wyndham Florence/Muscle Shoals
Marriott Shoals Hotel And Spa
Marriott Shoals Hotel And Spa
3.5 out of 5
10 Hightower Place, Florence, AL
The price is RM839 per night from 29 Dec to 30 Dec
RM839
RM965 total
includes taxes & fees
29 Dec - 30 Dec
Stay at this 3.5-star spa resort in Florence. Enjoy free WiFi, free parking, and a full-service spa. Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (687 reviews)
"I live in area and its great"

Reviewed on 14 Dec 2024

Marriott Shoals Hotel And Spa
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Mint House Birmingham - Downtown
Mint House Birmingham - Downtown
4 out of 5
300 18th St S, Birmingham, AL
Stay at this 4-star aparthotel in Birmingham. Enjoy free WiFi, a business center, and onsite car rentals. Our guests praise the helpful staff and the clean rooms ...
9/10 Wonderful! (279 reviews)
"Property was very nice and clean. Check in process was easy and the staff was helpful"

Reviewed on 22 Dec 2024

Mint House Birmingham - Downtown
stayAPT Suites Madison-Greenbrier
stayAPT Suites Madison-Greenbrier
4 out of 5
26800 Success Dr SW, Madison, AL
Stay at this 4-star business-friendly aparthotel in Madison. Enjoy free WiFi, free parking, and a 24-hour fitness center. Popular attractions Wheeler National ...
9.4/10 Exceptional! (49 reviews)
"Great room, great price! Looks like the pictures"

Reviewed on 23 Dec 2024

stayAPT Suites Madison-Greenbrier
stayAPT Suites Auburn
stayAPT Suites Auburn
2 out of 5
1656 South College Street, Auburn, AL
Stay at this aparthotel in Auburn. Enjoy free WiFi, free parking, and a picnic area. Our guests praise the helpful staff and the clean rooms in our reviews. ...
8.8/10 Excellent! (170 reviews)
Stay APT
"The staff’s friendliness and professionalism were the highlights of this stay."

Reviewed on 10 Dec 2024

stayAPT Suites Auburn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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