Florence

Travel Guide

Florence which includes a park and heritage architecture
Florence
Florence which includes a house
Florence featuring a house
Frank Lloyd Wright Rosenbaum House featuring a house and interior views
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
Renaissance Shoals Resort and Spa
Renaissance Shoals Resort and Spa
3.5 out of 5
10 Hightower Place, Florence, AL
The price is RM1,015 per night from 6 Apr to 7 Apr
RM1,015
RM1,168 total
includes taxes & fees
6 Apr - 7 Apr
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (696 reviews)
"Everything about this place is excellent. The staff was above and beyond helpful in every possible way. This is just a really great place and we love it."

Reviewed on 24 Mar 2025

Renaissance Shoals Resort and Spa
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is RM838 per night from 3 Apr to 4 Apr
RM838
RM967 total
includes taxes & fees
3 Apr - 4 Apr
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (661 reviews)
"Cute hotel in downtown"

Reviewed on 28 Mar 2025

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals
Baymont by Wyndham Florence/Muscle Shoals
2.5 out of 5
115 Ana Drive, Florence, AL
The price is RM343 per night from 3 Apr to 4 Apr
RM343
RM395 total
includes taxes & fees
3 Apr - 4 Apr
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.4/10 Good! (764 reviews)
"The location was good"

Reviewed on 19 Mar 2025

Baymont by Wyndham Florence/Muscle Shoals
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Phoenix All Suites West Hotel
Phoenix All Suites West Hotel
3.5 out of 5
533 W. Beach Blvd., Gulf Shores, AL
Stay at this 3.5-star beach aparthotel in Gulf Shores. Enjoy free WiFi, free parking, and a beach locale. Popular attractions Gulf Shores Beach and Gulf State ...
8.4/10 Very Good! (629 reviews)
"The property was so kind in allowing us to check in early after we found ourselves in a bad situation!! They were kind and quick to respond!"

Reviewed on 30 Mar 2025

Phoenix All Suites West Hotel
Phoenix All Suites
Phoenix All Suites
3.5 out of 5
201 East Beach Blvd, Gulf Shores, AL
Stay at this 3.5-star beach aparthotel in Gulf Shores. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the property condition in our reviews. ...
8.2/10 Very Good! (345 reviews)
"The property was in a great location, amenities were ok. Check in was a hassle and didn't get texted like promised, making checking well after check in time cutting into our destination time. Washer and dryer not convenient to units, wifi dod not work in our room so we piggy backed off of neighbors ..."

Reviewed on 31 Mar 2025

Phoenix All Suites
stayAPT Suites Madison-Greenbrier
stayAPT Suites Madison-Greenbrier
4 out of 5
26800 Success Dr SW, Madison, AL
Stay at this 4-star business-friendly aparthotel in Madison. Enjoy free WiFi, free parking, and a 24-hour fitness center. Popular attractions Wheeler National ...
9.4/10 Exceptional! (93 reviews)
"This was my second time to stay at one of these properties. Both times have been superb and the value is the best in the industry. Definitely, high on the repeat list."

Reviewed on 30 Mar 2025

stayAPT Suites Madison-Greenbrier
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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