Florence

Travel Guide
Florence which includes a park and heritage architecture
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is RM513 per night from 10 Dec to 11 Dec
RM513
RM589 total
includes taxes & fees
10 Dec - 11 Dec
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (622 reviews)
"We had a great stay. The breakfast attendant was wonderful. She was very friendly and attentive!"

Reviewed on 11 Nov 2024

Comfort Suites Florence Shoals Area
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is RM706 per night from 27 Nov to 28 Nov
RM706
RM815 total
includes taxes & fees
27 Nov - 28 Nov
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (587 reviews)
"Convenient and clean. Small room but very efficient and convenient to downtown venues and restaurants."

Reviewed on 23 Oct 2024

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals
Baymont by Wyndham Florence/Muscle Shoals
2.5 out of 5
115 Ana Drive, Florence, AL
The price is RM333 per night from 17 Nov to 18 Nov
RM333
RM383 total
includes taxes & fees
17 Nov - 18 Nov
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the property ...
7.2/10 Good! (717 reviews)
"Decent hotel"

Reviewed on 28 Oct 2024

Baymont by Wyndham Florence/Muscle Shoals
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
stayAPT Suites Madison-Greenbrier
stayAPT Suites Madison-Greenbrier
4 out of 5
26800 Success Dr SW, Madison, AL
Stay at this 4-star business-friendly aparthotel in Madison. Enjoy free WiFi, free parking, and a 24-hour fitness center. Popular attractions Wheeler National ...
8.8/10 Excellent! (16 reviews)
"I enjoyed my 3-night stay. My suite was larger than expected (by viewing photos of listing) and very quiet. The front desk, housekeeping, and on-site property manager were all very nice, helpful, and accommodating. The location is a little further away from grocery stores, but I would stay there ..."

Reviewed on 5 Nov 2024

stayAPT Suites Madison-Greenbrier
Mint House Birmingham - Downtown
Mint House Birmingham - Downtown
4 out of 5
300 18th St S, Birmingham, AL
Stay at this 4-star aparthotel in Birmingham. Enjoy free WiFi, a business center, and onsite car rentals. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (256 reviews)
"Mint House in Birmingham, AL was an excellent choice for us! It was our first time staying there and we were pleasantly surprised by the useful amenities they offer. We loved the full size kitchen and having access to a washer and dryer in our room! Check-in instructions were easy to follow. The ..."

Reviewed on 8 Nov 2024

Mint House Birmingham - Downtown
stayAPT Suites Auburn
stayAPT Suites Auburn
2 out of 5
1656 South College Street, Auburn, AL
Stay at this aparthotel in Auburn. Enjoy free WiFi, free parking, and a picnic area. Our guests praise the helpful staff and the clean rooms in our reviews. ...
8.8/10 Excellent! (162 reviews)
"We enjoyed our stay. Would stay again"

Reviewed on 2 Nov 2024

stayAPT Suites Auburn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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