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The FRAME Hotel

4.0 star property
Family-friendly hotel with 24-hour front desk and coffee shop/cafe

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Photo gallery for The FRAME Hotel

View from room
Minibar, in-room safe, desk, blackout curtains
Front of property
Daily buffet breakfast (EUR 15 per person)
Minibar, in-room safe, desk, blackout curtains
VIP Access

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Bar
  • Pet-friendly
  • Room service
  • Laundry
  • Air conditioning
The current price is RM747
RM889 total
includes taxes & fees
16 Mar - 17 Mar

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Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Economy Room, 1 Large Single Bed

Minibar, in-room safe, desk, blackout curtains

Economy Room, 1 Large Single Bed

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout curtains
Private bathroom
Bathrobes
Bidet
  • 13 sq m
  • Sleeps 2
  • 1 Large Single Bed

View all photos for Suite

Minibar, in-room safe, desk, blackout curtains

Suite

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Private bathroom
Bathrobes
  • 26 sq m
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed OR 2 Large Single Beds and 1 Double Sofa Bed

View all photos for Queen Deluxe

Minibar, in-room safe, desk, blackout curtains

Queen Deluxe

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Private bathroom
Bathrobes
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed OR 1 Queen Bed and 1 Single Sofa Bed

View all photos for Suite, Terrace

Minibar, in-room safe, desk, blackout curtains

Suite, Terrace

Highlights

Terrace
Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Separate bath and shower
  • 50 sq m
  • City view
  • Sleeps 6
  • 2 Queen Beds and 1 Double Sofa Bed

View all photos for Deluxe Room

Minibar, in-room safe, desk, blackout curtains

Deluxe Room

Highlights

Soundproofed
Air conditioning
Heating
Free cots/infant beds
Smart TV
Blackout curtains
Private bathroom
Bathrobes
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed

View all photos for SUITE GIOCONDA

Minibar, in-room safe, desk, blackout curtains

SUITE GIOCONDA

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Separate bedroom
Blackout curtains
Private bathroom
Bathrobes
  • 25 sq m
  • Sleeps 3
  • 1 Queen Bed and 1 Single Sofa Bed

View all photos for Superior Double or Twin Room

View from room

Superior Double or Twin Room

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout curtains
Private bathroom
Bathrobes
Bidet
  • 15 sq m
  • Sleeps 2
  • 1 Queen Bed OR 2 Single Beds

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About the area

Map
Via Panzani 2, Duomo, Florence, FI, 50123

What's nearby

  • Historic Centre of Florence - 1 min walk - 0.0 km
  • Piazza di Santa Maria Novella - 4 min walk - 0.4 km
  • Cathedral of Santa Maria del Fiore - 4 min walk - 0.4 km
  • Ponte Vecchio - 9 min walk - 0.8 km
  • Uffizi Gallery - 10 min walk - 0.9 km

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 6 min walk
  • Peretola Airport (FLR) - 24 min drive

Restaurants

  • ‪Ristorante Lorenzo dè Medici - ‬2 min walk
  • ‪Cantinetta Antinori restaurant Florence - ‬2 min walk
  • ‪Banki Ramen - ‬2 min walk
  • ‪Ristorante Konnubio - ‬3 min walk
  • ‪La Boulangerie Del Rifrullo SRL - ‬1 min walk

About this property

The FRAME Hotel

Upscale family-friendly hotel near Historic Centre of Florence
A short walk from Piazza di Santa Maria Novella and Cathedral of Santa Maria del Fiore, The FRAME Hotel provides a coffee shop/cafe, dry cleaning/laundry services and a bar. Guests can connect to free in-room WiFi.
You'll also enjoy the following perks during your stay:
  • Buffet breakfast (surcharge), a round-trip airport shuttle (surcharge) and multilingual staff
  • A lift, luggage storage and coffee/tea in reception
  • Tour/ticket information, a front desk safe and smoke-free property
  • Guest reviews give top marks for the helpful staff and location
Room features
All guest rooms at The FRAME Hotel offer comforts, such as air conditioning and bathrobes, as well as amenities, such as free WiFi and safes. Guest reviews highly rate the cleanliness rooms at the property.
More amenities include:
  • Bidets, free toiletries and hairdryers
  • Childcare services, electric kettles and heating

Languages

Arabic, English, French, Italian, Romanian, Spanish

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available from 7:00 AM to midnight (EUR 30 per night)
  • 24-hour return airport shuttle on request for a surcharge
  • Onsite parking options include a garage

Food and drink

  • Daily buffet breakfast available 7:30 AM to 11:00 AM for a fee: EUR 15 per person
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Hosted evening meal available daily for a fee of EUR 30; reservation required
  • Snack bar/deli

Family friendly

  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift (74 centimetre wide door)
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk
  • Wheelchairs on site

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bidet
  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Smart TV

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Limited room service
  • Minibar

More

  • Air conditioning
  • Desk
  • Heating
  • Phone
  • Safe
  • Soundproofed rooms
LIST_ALT

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of EUR 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total pets
Restrictions apply; for more information contact the property on the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
1 child, up to the age of 6 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available.

Payment types at the property

MONETIZATION_ON

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights.

We have included all charges provided to us by the property.

Optional extras

  • Fee for buffet breakfast: from approximately EUR 15 per person
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Safety features at this property include a smoke detector and a security system
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Property Registration Number IT048017A19ICEWVFV

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using the information in the booking confirmation
Only registered guests are allowed in the guestrooms

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

FRAME Hotel Florence
FRAME Hotel Florence
FRAME Hotel
FRAME Florence
Hotel The FRAME Hotel Florence
Florence The FRAME Hotel Hotel
Hotel The FRAME Hotel
The FRAME Hotel Florence
FRAME
The FRAME Hotel Hotel
The FRAME Hotel Florence
The FRAME Hotel Hotel Florence

Frequently asked questions

Is The FRAME Hotel pet-friendly?

Yes, this hotel allows cats and dogs (limit 1 total). There's a fee of EUR 10 per pet, per night. Service animals are exempt from fees.

How much does it cost to stay at The FRAME Hotel?

As of 15 Mar 2025, prices found for a 1-night stay for 2 adults at The FRAME Hotel on 16 Mar 2025 start from RM 747.19, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at The FRAME Hotel?

Check-in start time: 3:00 PM; check-in end time: midnight. Late check-in is available during limited hours.

What time is check-out at The FRAME Hotel?

Checkout is at noon.

Does The FRAME Hotel provide a shuttle to the airport?

Yes, there's an airport shuttle that runs on request. A fee of EUR 50 per person applies.

Where is The FRAME Hotel located?

This family-friendly Florence hotel is located in the historical district, just steps away from Via de' Tornabuoni and Historic Centre of Florence. Piazza di Santa Maria Novella and Cathedral of Santa Maria del Fiore are also within 5 minutes. Unità Tram Stop is only a 3-minute walk and Valfonda - Stazione Santa Maria Novella Tram Stop is 5 minutes.

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The FRAME Hotel Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 406 out of 499 reviews
Rating 8 - Good. 69 out of 499 reviews
Rating 6 - Okay. 13 out of 499 reviews
Rating 4 - Poor. 8 out of 499 reviews
Rating 2 - Terrible. 3 out of 499 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.2/10

Amenities

9.6/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

10/10 Excellent

Joe

The hotel located in a great neighborhood close to everything shops and historic buildings
Stayed 1 night in Feb 2025

10/10 Excellent

Carlos

Great staff, super friendly and helpful and excellent location in the middle of Florence!
Stayed 1 night in Mar 2025

10/10 Excellent

Susan

It was a very cozy hotel with a beautiful area around
Stayed 5 nights in Nov 2024

10/10 Excellent

Derien

The bath was the best part for me. The staff was amazing especially the cleaning staff!
Stayed 5 nights in Jan 2025

10/10 Excellent

Sheina

Great location and friendly staff.
Stayed 2 nights in Aug 2024

10/10 Excellent

Susan

This was an amazing property to stay at Very close to the train station, shopping, restaurants, and the sites in Florence. The staff is super helpful and friendly!!
Stayed 1 night in Dec 2024

10/10 Excellent

Nadine

Perfect location and friendly, helpful staff.
Stayed 3 nights in Oct 2024

10/10 Excellent

Carrie

This hotel is so cute! Clean, friendly staff, great rooms, super great location - loved everything about it!
Stayed 7 nights in Sep 2024

10/10 Excellent

Ashley

Incredible location, room, and staff!
We had an incredible stay at the Frame, from the service to the views, to the location. I truly cannot wait to stay here again. The front desk booked us an incredible meal at Buca Mario and overall made our trip memorable. Highly recommend!! Don't forget to try the breakfast and the wine cellar, both were great.
Stayed 2 nights in Nov 2024

10/10 Excellent

Susan

The location of this hotel is amazing! You are close to the train station and shopping! Restaurants are right outside the entrance of hotel! Staff is amazing! I highly recommend!
Stayed 1 night in Dec 2024

10/10 Excellent

Shukan

You can walk everywhere from here !
Stayed 1 night in Nov 2024

10/10 Excellent

Liliana

Best in class staff. Everyone was extremely friendly and helpful
Stayed 3 nights in Dec 2024

10/10 Excellent

Nadia

Room was clean and comfortable. Service was excellent. Location perfect. Highly recommend.
Stayed 5 nights in Nov 2024

8/10 Good

Heather

Fantastic hotel with exceptional customer service and hospitality. Great location for exploring Florence and all members of the team made us feel so welcome and were available for any queries/requests we had. I'd visit Florence again, just to stay here. Building is full of character and breakfast here, was a great way to start the day.
Stayed 4 nights in Nov 2024

10/10 Excellent

Daniel

Female staff member was exceptional. She mentioned places to visit and places to eat.
Stayed 2 nights in Nov 2024

10/10 Excellent

Alex

Nice hotel close to everything in Florence.
Stayed 1 night in Aug 2024

10/10 Excellent

Maggie

Very nice and clear
Stayed 3 nights in Dec 2024

10/10 Excellent

Eldon

Great location, very helpful staff, nice rooms
Stayed 3 nights in May 2024

10/10 Excellent

Allan

Perfect hotel! Walking distance from all the important places
Stayed 2 nights in Sep 2024

10/10 Excellent

Dipan

Excellent staff and great room
Stayed 1 night in Jul 2024

10/10 Excellent

Michelle

Daniel was the best and was very welcoming and helpful
Stayed 3 nights in Nov 2024

10/10 Excellent

Bonnie

We had a lovely stay. Very friendly staff, comfortable and clean.
Stayed 3 nights in Jul 2024

10/10 Excellent

Elvin

Central Fresh Hotel
Great hotel right in the center of Florence.
Stayed 2 nights in Aug 2024

10/10 Excellent

Liuska

Amazing location. Alex and Margarita were amazing and very attentive
Stayed 4 nights in Sep 2024

10/10 Excellent

Ulisses

It was such a pleasant stay! My family was welcomed and the hotel looked modern and it was close to the town center. Great access to the train station and all the main attractions.
Stayed 2 nights in Jul 2024